What Moves You?
Jetson is a new player in the fast-growing electric mobility category. From high-performance e-bikes for commuters to e-scooters for kids, it has a large portfolio of products currently available across all major retailers in the US and abroad – including over 4,000 Walmart stores, 1,000 Target stores, and 800 Costco stores. Jetson also has licensing partnerships with global entertainment brands such as Disney, Marvel, and Universal.
I was responsible for the Jetson voice across the whole brand journey from packaging to web. With over 40 products available, this was a great learning ground for producing creative work in a fast-paced, scrappy environment. I had to conceptualize product launches, ideate a naming convention, create sales assets, and ensure the product range was verbally differentiated while still aligned with the parent brand.
I also directed the brand’s content strategy working closely with agency partners on influencer partnerships as well as other PR efforts such as our presence at the New York Auto Show.
